Perple was born in a hospital bed 6,000 miles from home after a serious crash during an endurance bike race in South Africa. My hip was about to have 3 six-inch screws surgically inserted, in an attempt to save it.

As I laid there, I talked to another racer to distract myself. He was in the ER for heart problems — officials worried he’d have a heart attack. While I listened to his story, I became more intrigued by the symptoms he was suffering. They seemed familiar.

I too had experienced them, during events, intense training days and throughout my last expedition crossing the Himalayas on a mountain bike. Heart palpitations, difficulty concentrating, dizziness, severe headaches and major stomach problems.

I wondered… “Could it be my sports nutrition supplements that were the cause?” I regularly packed my body with drinks, gels, bars, chews and powders. But, like most people, didn’t really know what they were made of. I decided to find out.

What followed was the biggest career change of my life: I ditched my big corporate career to go back to school. I traded an executive office for a laboratory at Oxford University. I covered thousands of pages of scientific research. I learned from physiologists, molecular biologists and biochemists.

Resulting in creating a completely natural and high-performing endurance nutrition formula, designed to optimise your vascular and muscle function. Perple is the most convenient, natural way to get your body the nutrition it needs, to be at your best, and feel great. With absolutely no side effects.

So you can now go faster, further, higher, harder, healthier, happier.

Founder & CEO: Jason Baits-Tomlin