No pleasure no gain.

It’s not a slogan.

It’s a scientifically backed belief that sporting performance is enhanced by pleasure.

The pleasure that comes from sustained endurance, improved muscle function, boosted cognitive function, faster fat burning, faster recovery and enhanced hydration, that enable you to go faster, further, higher, harder than ever before.

The pleasure that comes from 4 refreshing fruit flavours, made with 100% natural ingredients, free of caffeine, artificial sweeteners, flavours, colours, ultra-processed sugars, and with no nasty side effects like cramps, headaches or energy crashes.

Faster, further, higher, harder, happier.

‘No pain, no gain’, has been discredited by scientists, coaches and athletes alike. And proven to undermine performance. Yet, it continues to be promoted by many sports nutrition and drinks brands. Often because their view of what motivates athletes is as outdated and harmful as the ingredients they use in their products.

Perple’s unique combination of complex carbs, BCAAs and electrolytes, were developed, by our founder, in the hallowed halls of Oxford University, specifically to enhance performance through pleasure.

The Science of Pleasure & Gains.

Want to know moreabout the science behind ‘No pleasure, no gain’?

Professor Robert Vallerand

Professor of Psychology, University of Quebec

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Christine M. Frederick

Professor of Human Factors and Behavioral Neurobiology, Embry-Riddle Aeronautical University.

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Dr Bartolome J Almagro

Professor in Psychology and Sports Sciences, Universidad de Huelva, Spain.

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Sepp Iso-Ahola

Professor of Kinesiology, University of Maryland.

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Michael Csikszentmihalyi

Author of ‘Flow’ - Distinguished Professor of Psychology at Claremont Graduate University.

Read Article

What are you putting in your body?

We’re dedicated to making Sports Nutrition and Sports Drinks healthier, clearer, and more truthful.

The category is saturated with products full of artificial, ultra-processed, unhealthy ingredients and unsubstantiated promises. It’s confusing, complicated, and poorly regulated. And as a result, most people who use them, don’t really know what they are putting in their bodies.

We promise to earn your trust with healthy, nutritious, natural products that are scientifically proven to enhance your performance. And clear, transparent descriptions of everything our products contain, and what they do for your body. So that you are better equipped to decide what’s right for you.

Each batch of Perple is also tested and approved by Informed Sport, the Global leaders in sports nutrition banned substance testing.

The Science of what’s in Perple.

Pleasure or pain?

You’re probably thinking: So what if I get a few side effects if it means upping my performance? After all, we’ve all come to accept them as the price we pay for using traditional sports nutrition products. From feeling sick, and upset stomachs, to headaches and heart palpitations. But, with Perple, there’s no trade off. No painful side effects. Just the great tasting pleasure of enhanced performance.

“But, with Perple, there’s no trade off. No painful side effects.”

One of the main reasons you can get an upset stomach, is by ingesting large amounts of a single carbohydrate alone, which is more than your small intestine can absorb. And especially without enough water, which is vital to help this biological process. This is a fairly typical experience of High-GI (Glycemic Index) Gels that are mainly made of simple sugars, like glucose. Because the energy produced is burned through quickly, we tend to over consume them, and with insufficient water. What your small intestine cannot process, shifts to your large one, and that’s when you hit trouble. You get gastrointestinal distress, with symptoms such as bloating, cramping, nausea, vomiting and diarrhoea.

Some gel manufacturers attempt to overcome this problem by using a synthetic man-made carb called maltodextrin. It’s higher molecular weight means that it can pass through your small intestine faster than glucose. But it’s high GI status also brings the problem of energy spikes and crashes. To make matters worse, Maltodextrin can contribute to Crohn’s disease and ulcerative colitis. [1] [2] [3]

“Carbs and water together help your muscles work harder for longer. As opposed to just carbs alone.”

So here at Perple we don’t use anything synthetic that can negatively impact your health. We select superfood ingredients that contain a variety of different carbs. We’re also very precise in balancing the amounts of each. Because these ratios are important for steady digestion and in helping your small intestine to absorb more, without being overloaded. For instance, certain combinations of Glucose and Fructose increase the capacity for absorption.[4] This is especially important for multiple hours of activity, when you need to take in higher amounts of carbs, for increased energy. We also focus on the chemical importance of water. Because it plays a vital role in your body’s digestion process, helps your small intestine to absorb carbs, and is critical in converting those carbs to energy for your muscles. Carbs and water together help your muscles work harder for longer. As opposed to just carbs alone.[5] [6] 


During our research, we made some other remarkable discoveries. What we had been led to believe about certain chemical compounds increasing our endurance capacity, was actually the opposite. Worse, they could negatively impact our health. At Perple we only include nutrients that come with strong scientific evidence of their performance benefits. Here's what we found:

The Perple story.

Perple was born in a hospital bed 6,000 miles from home after a serious crash during an endurance bike race in South Africa. My hip was about to have 3 six-inch screws surgically inserted, in an attempt to save it.

As I laid there, I talked to another racer to distract myself. He was in the ER for heart problems—officials worried he’d have a heart attack. While I listened to his story, I became more intrigued by the symptoms he was suffering. They seemed familiar.

I too had experienced them, during events, intense training days and throughout my last expedition crossing the Himalayas on a mountain bike. Heart palpitations, difficulty concentrating, dizziness, severe headaches and major stomach problems.

I wondered… “Could it be my sports nutrition supplements that were the cause?” I regularly packed my body with drinks, bars, chews and powders. But, like most people, didn’t really know what they were made of. I decided to find out.

What followed was the biggest career change of my life: I ditched my big corporate career to go back to school. I traded an executive office for a laboratory at Oxford University. I covered thousands of pages of scientific research. I learned from physiologists, molecular biologists and biochemists.

Resulting in creating a completely natural and high-performing endurance nutrition formula, designed to optimise your vascular and muscle function. Perple is the most convenient, natural way to get your body the nutrition it needs, to be at your best, and feel great. With absolutely no side effects.

So you can now go faster, further, higher, harder, happier.

Founder & CEO: Jason Baits-Tomlin

Throughout his extraordinary driving and competing career, Sebastian struggled to find an energy and hydration product that didn't leave him feeling hungry, or upset his stomach. Racing in a F1 car at high lateral G-forces places significant pressure on the stomach, so it was a constant issue for him. Sebastian's performance coach Antii Konstsas recommended he try Perple. After experiencing how Perple worked for himself, Sebastian was so impressed that he is now one of Perple’s leading shareholders and is personally involved in Perple’s development.

Perple Partners.

Perple & the planet.

Being able to take pleasure in the great outdoors is a fundamental right for all the inhabitants of earth. We take our responsibility for treading lightly seriously. And will continue to look for viable ways to improve.

Packaging - We’ve chosen Tetrapak over PET Plastic bottles as they are plant based, recyclable and generate lower CO2 emissions.

Hydration accessories - We’ve chosen the Tacx Bio bottle as it’s plant based, recyclable and biodegradable. And Hydrapak Ultraflask as it comes with a lifetime guarantee.

Coconut water - Our supplier is a member of SEDEX; the leading organisation for companies committed to sourcing responsibly and improving conditions for all parties within the supply chain.

Concentrates - We only transport concentrated ingredients to save space and CO2 emissions.

Partners - We do our utmost to ensure that all our partners and suppliers are ethical and sustainable businesses that adhere to the highest standards and practices.